Email Marketing

Email Marketing Single Optin vs Double Optin

By Brian Rooney CEO TrafficWave

Email Marketers are constantly debating the worth of single optin vs double optin when it comes to building their lists. Let’s start by understanding the difference between the two and then look at why you really want to use double optin practices to build your list.

Email Marketing Single Optin simply means that someone can enter any information in to a capture form and they are automatically subscribed and/or given access to the free ebook, software, etc… that is being offered.

Double optin means that once the form is submitted, the person will receive an email asking them to confirm their request. Typically, the confirmation is accomplished by having the subscriber click a uniquely coded link. This is the best way to make sure the people on your list WANT to be on your list and helps you stay compliant with GDPR laws about data security by receiving express consent that can be documented.

The most common argument for using the email marketing single optin method is that some email marketing practitioners believe it helps build a larger list.

The claim is that people are unlikely to take that extra step to click a confirmation link so you could end up losing out on potential prospects. In addition to the idea that single opt-in could cause you to run afoul of GDPR and other anti-spam legislation, you run the risk of building a list of non-responsive and even spoofed email addresses.

The most common argument for using the double optin method for email marketing is that email marketers want to know that the prospects they are generating are:

1) Real humans that read their emails.

2) Genuinely interested in receiving the information being offered.

Someone using the single optin method may think that they have 5,000 prospects in their database but may actually have somewhere around 3,000 because 2,000 are nothing more than junk emails, spam traps, or bots.

While 3,000 prospects is nothing to take lightly, consider that if 2,000 of those addresses are not valid, that means the ebook, software, download, etc… that was being offered has essentally been stolen if you did not ask those prospects to confirm before receiving your offer.

This is a direct quote from a discussion forum about how some folks intentionally use junk emails to get downloads and samples:

“Some sites have you provide an email, and then right after
you can download the free thing on the page.
In those cases I type in a random/fake adress.
Highly recommend if you don’t want or need the
direct to email content.”

For you, as the marketer, here is what happens:

1. You just gave your stuff away for free.
2. You can’t follow up with the prospect.
3. Your service company will charge you MORE as your list grows with addresses like these.

The only person not winning? You.

Another big issue to consider is deliverability.

If your list is cluttered with unknown or garbage email addresses, this can have a negative impact on your overall deliverability. Many email service providers will begin blocking domains that are known to repeatedly send to email addresses that don’t exist. Over time, this can result in your messages not being delivered to the real prospects that you do have. What good are those real prospects if your message can’t be delivered to them?

Some proponents of email marketing single optin hold the position that it doesn’t matter since email marketing is so inexpensive. “Why should we care if some of the email addresses in our list don’t really exist? Email marketing is so cheap anyway.”

This is a flawed perspective. Those bad email addresses could be costing you more than you realize.

Not only is your deliverability affected, meaning that your message may not be getting through to even the good email addresses, but you may be overpaying your autoresponder service provider.

AutoResponder companies like Aweber, GetResponse, Constant Contact, iContact, etc… charge on a sliding scale meaning the larger your list, the more you will pay each month.

When their system looks at your account, they see the total number of prospects. So if you have 5,000 records but only 3,000 are actually deliverable, you are paying for email addresses your message will never reach.

The idea behind using technology like autoresponders and email marketing should be to help your business increase sales while reducing expenses. Using single optin to build your email marketing lists could cost you not only in efficiency, potential legal ramifications, but also in your pocketbook.

Email Marketing

Email Marketing Done Right

A lot of entrepreneurs are wondering how to do email marketing right. This article is provided to get you started in the right direction, When you do email marketing right, the results are outstanding.

The good news and bad news is that successful email marketing is really pretty simple. This is good news because if you have the ability to use the internet (like you did to find this article) and can write an email, you are pretty much set in terms of “technical know-how”. It’s also bad news because the actual work we do is so simple a lot of folks just don’t take it seriously enough to get good email  marketing results.

Here are the basic steps you will want to take in order to get the most out of your email marketing:

Choose a Reputable Email Marketing Service Provider Businesses around the world use TrafficWave due to our ability to integrate with thousands of other applications you might use for scheduling, contact management, calendars, data segmentation, etc.. But before you even get in to all the integration, TrafficWave has everything you need to start building your list of targeted prospects. You can even get started with a Free 30 Day Trial and take advantage of a Free List Building Course to get started quickly.

Upgrade at any time during your free 30 day trial and pay just 60 cents per day ($17.95 per month)

Create a Followup Campaign Once you’ve selected the company you want to work with, you will set up your followup campaign. This is your set of followup letters that will go out to those folks who express an interest in your offer. Ideally, this should be a series of 5-8 letters designed to show your prospects how you can help them solve a problem and how to order from you. Followup is the key to success and your TrafficWave AutoResponder makes this a very easy task.

Create Your Capture Form/Page Once you have your followup letters set up, you will need a way for interested prospects to ask for your info. This is where your capture form comes in. If you have a web site or blog, you can add capture form code to it within a minute or two. If you don’t have a web site or blog, you will want to create a capture page. TrafficWave offers some basic capture page layouts and can integrate with many other 3rd party capture page systems via Zapier.

Drive Traffic Now that you have your followup campaign set up and your capture forms ready to take on new subscribers, the next task is to drive traffic to your capture page. We promote a LOT through organic social media promotion. In our experience, this gives us the best exposure to people who are interested in what we offer. We also participate in a variety of discussion groups and forums related to industries we serve. We run safelist ads. We network in the real world.

We Are Just Getting Started This is where we see a lot of new internet marketers miss the target. They get things set up and then don’t really engage much beyond that. Here is where the pros separate themselves.

Remember … we are talking about how to do email marketing right; not just how to get email marketing started and hope for the best.

Your Next Steps This is where the results come in. You will now begin testing. You absolutely must test to get the best results.

Test Your Promotion Are your ads, posts, links, etc… getting people to your capture page? If not, or if you want to see more results, start testing. Try a different headline. Try a different call to action. Try changing the offer up a bit. Try changing the copy. Test ONE element at a time. If you change the headline and the call to action, you won’t really know what caused the change in results.

Test Your Capture Page Once you’ve got people going to your site or capture page, the next thing to test is: Are people signing up to learn more? If not, start testing this part of the process. Same deals. Change ONE element to see how it impacts your results. Brian Rooney recently said, “George McBride recently changed ONE work on his capture form button and saw his result skyrocket.” He is right, I did. Testing is the key.

Test Your Letters Now that you are getting subscribers, it’s time to start tracking your open rate. Are subscribers opening your letters? If not, the next step is to improve your open rate.

Test Your Click-Through Rate Once you’ve got folks opening your messages, track your click-through rate. How many readers are clicking through from your email to your site? What are they clicking in your email? Is it a text link? a button? a video? Knowing these details can help you dramatically improve your email marketing success. TrafficWave has all the tracking tools you need to do this Automatically

The good news is: Each of these steps is really pretty simple to follow. If you’re brand new to email marketing, it can look like a lot. But once you get started, you will see that the process itself is really very simple.

Once you’ve got the results dialed in, the next step is to ramp up promotion to get more activity, more leads, and more sales.

Affiliate Marketing Email Marketing SFI

9 Tips on Making Sales

“How Do I Make Sales?”

That is a question I get Asked ALLLLLL the time.

“I see so many people posting their results, but I haven’t made a single sale yet. What am I doing wrong?”

Another Good Question.

The key to selling any product, program, or software is consistency and having a methodical approach to marketing.

Here are 10 tips to make more sales:

  1. Focus on building your list. An email list is your #1 asset. It’s traffic on demand. Once someone is on your list, you can send emails to them over and over and over.
  2. Because you can ail them any time you like, you do not have to try and sell them something in every email. You can take time to build rapport.
  3. Building an email list takes money or time. If you can’t afford paid advertising, you’ll need to put in the time. Network on Faceook, advertise on safelists. Whatever you do, you have to be consistent. And do not advertise products or programs. Use this advertising to invite people onto you list. When you advertise a product or a program you are asking your prospect to say Yes or No. 98% say no. End of discussion. But an invitation to your list is a Maybe/Learn More request. 36% say Okay, Yeah.
  4. As people Join your List, send them at least one email per day – consistently! Automate this with an auto-responder like TrafficWave
  5. Send 50 to 100 friend requests in social media every day. And then follow up and build relationships in Messenger/chat/or inbox features of the social media platform.
  6. Never push your offer from the start. Ask them what they do online. 90% of the time they’ll ask you what you do. So, tell them what you promote but do not promote it. Ask if they’re interested. Then, and only then, give them the link.
  7. When people join you in Social Media share helpful ideas (not sales) inviting them to Learn More y joining your list. You can Also use TrafficWave/Zapier integration to add your social media friends to your email list.
  8. Create a video review tools you use or services you use. Post it on YouTube. In your YouTube post include an invitation to join your list and Learn More. Then post the video in your social media. Also send the video to your email list, but when you send it to your email list include links to join the program or buy the product. A lot of people are having success with this method. Examples:
  9. Contact your sponsor and ask them what they’re doing to make sales.

Email Marketing

Tough Realities about Real Business

Are you in a Real Business?

As a Real Business owner I read news about my industry.

Today there was a Headline that said, “E-Commerce Businesses Report Seven Years of Operating Losses

This is an Article from Thailand and is in reference to three companies.. Lazada, Shopee, and JD Central. All three are online companies they are real companies. Just look at their revenue:

Lazada – 51 Billion Thai Baht (USD $1.5 Billion)
Shopee – 21 Billion Thai Baht (USD $604 Million)
and JD Central – 12 Billion Thai Baht (USD $345 Million)

Would you keep at it after 7 years of losses?

Losses is a bad word, lets use expenditures. For all three, their Expenditures exceeded their Revenue by a combined 38.5 Billion Baht (USD $1.1 Billion). Would you do that?

These are successful and very Real Businesses.

A quote from the article: “To run an e-commerce business, companies must have a large capital reserve and be patient, as this is a long-term and intense competition” — © Copyright NNT 2022-06-09

The data showed that the number one expenditure for all three companies was “spending money to gain users.” Their greatest investment is in building their list. Is that your greatest investment of your time and money?

I have been in SFI since 2012. And I have had no losses these past 7 years. I did lose money (my expenditures exceeded my revenue) for 9 months, but since then I have made profits every month. I still have expenditures, but my revenue exceeds those expenditures. 

This is Real Business. Real Work, investment of time and money. But Real Profits.

If it takes no work, it makes no money. This article is Reality. You think you’ll just get rich quick? That is not reality, it is not “your dream”, it is a fantasy. You need to work. The number one place to invest your time and money is to Build Your List.

Build Your List – Build Rapport – Build a Real Income

Email Marketing

What is Push and Pull? Which is Best?

“I worked really hard Building a Website and I cannot get anyone to visit it. What am I doing wrong?” Asked my friend.

My response, “I visited your site, it is a great looking site. Do you have an Email Autoresponder program? I use TrafficWave (TW).”

I think he needs to do 2 things.

  1. Keep his website but add a blog. Make it one of his menu items.
  2. Build email campaigns that would educate prospects and consistently point them to the website/blog.

By adding a blog tab to your site so you can consistently provide value content. On your “Contact Us” or “About Us” page use the TW API service Zappier to add people who provide contact information into your email list in TW. Or in what ever Service you may already use.

A website is PULL meaning people have to be convinced to go visit it.

Email is PUSH meaning prospects receive consistent engagement with you because you are pushing info to them.

It is best when they work together. You push consistent content and when they want to learn more they are pulled to your website/blog.

If you use just pull (a Website) then 99% of prospects will visit it once in their life and all they will see is your home page. Don’t believe me, check your website stats.

If you use just push (Email) your emails will be too long, or all ads and prospects will delete you.

Use both, emails can be short enticing, valuable and do not even need an ad because they will see the ad on your site. The prospect gets to know and appreciate you. The prospect has an interest and goes to the website to learn more. For every ten emails the prospect visits your website 1 time, this an average of 2 to 3 times a month, not once in their life. And based on the email content you send them to different pages on your site that support the email content, thus the value of adding a blog to your website.

This results in several things.

  1. The prospect is getting to know you.
  2. You develop authority in your field.
  3. Your prospect goes to your website again and again.
  4. More pages of your website are being viewed.
  5. Sales can be contextualized (**see below).
  6. More Sales and Sign ups.
  7. And a hidden benefit is those who like your content, and use it will share it. More visitors.

**Contextualized Ads – meaning the people that visit that page for the content on that page receive ads related to their interest in that content. An example. A home page I saw has Flexxity ads right at the top. Flexxity is an audience of 11 million for people who have a service to offer.

Probably less than 10% of the people visiting the page have a service they are promoting. So 90% of the people will have no interest in Flexxity. The 10% who do, don’t know what it is and will likely ignore the ads.

Now suppose you have a list of prospects getting your email. You send out an email about the importance of building a social media audience and how it is done… (see mine). People with services to offer would be interested in this content, that is where you want your Flexxity ads.

Make sense? Your thoughts.

Email Marketing

How To Write Good Ad Copy

If you really want to get good results, you are going to want to learn how to write good ad copy. The good news is that you can quickly learn this skill and beef up your business results.

First, let’s look at why it is important that you learn how to write good ad copy. Think of advertising like dating. If you’re married, think back to what that time was like for you. If your goal was to get married, you didn’t walk up to a stranger and say, “Hey … do you want to get married to me?”

Seems obvious, right? But so many entrepreneur hopefuls and affiliate marketers seem to be taking this approach with a “Hey! Buy My Stuff!” or “I think you’ll really like this.” Is that a good approach to writing ad copy.

Then you get absolutely terrible results and you give up, or you blame the company, the offer, the product, the internet. But what if you made a change? What if you would learn how to write good ad copy, your results would dramatically improve.

I want to introduce you to AIDA. Who or What is AIDA, you ask? This is the way proven ad copy writers around the world make sure their ad copy is on point. Let’s break it down:

A – Attention. You need to grab your prospect’s attention. And it can’t be you just yelling “buy my stuff” or “join now”. If your ad copy doesn’t grab their attention, you’re sunk. Good ways to capture a prospect’s attention include asking a question, making a statement that shocks them, offering to help solve a problem. You may need to play with this one a bit.

I – Interest. Does your offer even interest your prospects? If they aren’t at least interested in the solution you have, you’re not going to get anywhere. Your ad copy needs to generate interest from your potential client. Maybe a success story would come in handy here. Maybe a story about how you can help solve a problem. Maybe a review from another client or customer. Like capturing attention, play with your ad copy for best results.

D – Desire. Your ad copy needs to feed in to the desire of your prospect. At this point they are still looking at your ad because you have captured their attention, they have an interest. Now feed their desire. They are asking (in their minds), “What’s in it for me?” Answer that question and you’re one step closer to getting the deal done.

A – Action. This is your Call To Action step. Tell your customer EXACTLY what to do to learn more, get the info, or sign up.

The AIDA approach has been proven over the years. It’s also a good approach to use for writing your follow up letters. Constantly show your prospects how you can help them solve a problem and you will begin to experience results.

It’s worth the time to check your current ad copy, letters, etc… to see what can be tweaked. I have changed a single word in on of my capture forms and I saw my results skyrocket.

I made this tiny small change by doing A/B Testing on my email content.

Don’t quit, Learn. We Are Here To Help.

Email Marketing

Creating Email Marketing Momentum

George McBride
I Love TrafficWave

Creating email marketing momentum is a very powerful and very simple way to make sure you are able to grow your business.

I have a FB group called I Love Thai Food. It currently has 205, 500 members.

When I first started the group I was very consistent in posting relevant content. I kept the posts on message. I did not allow others to post irrelevant content or blatantly promotional content. The members appreciated this and showed it by inviting their friends to the group.

We began to pick up momentum. Now the group increases in membership by 1000s every day. Momentum is a powerful thing.

But sales, though they increased, they climbed slowly.

I had set up an email campaign in TrafficWave which would weekly send out a new recipe to the subscriber list. But I was not driving traffic to my Thai Food Capture Page consistently.

So for the past 2 months I have been posting content to my FB group and inviting them to get more recipes using my Landing Capture Page.

I started getting about 6 new subscribers every day to my email list. Those subscribers were getting good content, good recipes. Then they began telling their friends to sign up for my email recipes. They began saying how good the recipes were. They began posting things like, “for the first time I made a Thai dish and it was so easy using George’s recipes”

More and more people began subscribing. More and more sales resulted. Momentum is a powerful thing and email marketing helps you automate that momentum.

You start by setting up a campaign, a series of emails, in my case a series of Thai Food recipes. You then set the timing for sending that series of emails. I started with 10 recipes, 10 emails, one mailed out every seven days. This means my subscriber would hear from me once a week for 10 weeks.

Once you have your campaign set up, you want to make a capture page. My Thai Food Capture Page is simple. TrafficWave has many templates and services so you can step by step build a Page.

Next is to begin driving traffic to your capture page. You will want to make sure you are doing this on a regular (daily) basis. This can and should be done through your social media accounts, any advertising you have, etc… The ads you set up, the posts you make, the tweets you share, etc… will live online for quite a while.

What I do is post a Thai Food picture, last nights dinner, and in the text I talk about the food, some key ingredient, who made it, how tasty it is and such. I end the post with an invitation to subscribe to my recipe emails, and I include the link to my Capture Page.

Sometimes I may include the recipe itself, such as this recipe for Chicken Feet. If you go to that recipe you will see a capture form in the top right corner, inviting people to get my email recipes.

The key here is “consistency”. Creating email marketing momentum happens when we are consistent. Doing a little bit here and there, from time to time, etc… will not create that momentum we need to get successful results. As you take daily action, you can begin to see momentum build up in your overall stats including subscriber counts and sales.

As your list begins growing, you will have those subscribers that decide to do business with you, subscribers who remove themselves, and subscribers who complete your followup series without taking action. When they complete your automated series, they are marked as “finished”.  You will want to check your list about once per week and recycle any subscribers who are marked as “finished”.

This keeps your messages in front of your subscribers. Sometimes, we have folks that decide to join us months or even years after subscribing.

And, of course, don’t forget to broadcast special offers, announcements, etc… to your readers as appropriate.

These types of consistent activity will have you creating email marketing momentum before you know it.

Email Marketing

Ideas to Win-Back Lost Readers

Have you thought about using win-back emails to bring customers and subscribers back? Things change. Your subscribers and customers get busy. They stop opening your emails and they aren’t clicking your links. Things used to be going so well. How do you get them back in action?

It may be as simple as making a change in your subject line. Maybe you can change the content order around in your messages. Your subscribers were interested in your information. They filled out your form and even clicked a confirmation link to verify that they wanted to see what you have to offer. Don’t just let their inactivity take them away.

It may be time to send a win-back email. According to a study by Salesforce, 63% of marketers surveyed said that re-engagement campaigns are “very effective.” And a study by Return Path found that 45% of recipients who received win-back emails read subsequent messages.

By sending your inactive subscribers a win-back email, you will be able to see who is still interested in your offer. You may even generate some immediate sales. I’ve seen inactive subscribers re-engage, thank me for the reminder, and decide to order from me.

Here are some ideas you might use to see if you can win back some subscribers and customers with your TrafficWave Email Marketing Campaign

1. Make them an offer they can’t refuse. 

Maybe you can offer a discount, such as a buy 1 get 1 free offer. Maybe offer free shipping.

2. Let them know you’re thinking about them.

Sometimes, it helps to just remind your subscribers that they are on your list and that you are still interested in helping them. Recently, we sent out a broadcast to everyone who hadn’t opened a message or clicked a link in the past 90 days in our 30 Minute List Building Challenge campaign. The message was just a reminder that they had asked for the information and that we were still interested in helping them get started with email marketing. We got replies back asking questions. We got new orders. We got a few “thank you” messages with a commitment to get back to us. That’s a win-win from a win-back email!

3. Clear up any confusion. 

Your message may be fine. Your subject line may be fine. It just might be getting lost in the Gmail Promotion tab. A major retailer was able to re-engage a number of their gmail subscribers by sending this message:

You Love GMail, so do we. But some changes may have landed your emails from us in your promotions tab.

Let’s Get Back Together

Simple Fix: Drag this email into your Primary Tab – Fixed, Done. Thank you.

They closed out with an offer of free shipping on the next purchase.

If you get creative, you can re-engage your subscribers and customers and that brings life (and revenue) in to your business.

Your TrafficWave email marketing account helps you find out who is engaged and who may need a re-engagement email message. The stats of one of my campaigns showed the Subscriber base growing and the open rate shrinking.

For example, I had 100 subscribers and a 87% open rate. 200 Subscribers and 43% open rate, and then 400 subscribers and a 21% open rate…. Whats Going On?

I thought maybe I had a static number of loyal customers say about 80 That opened all the time. So I went into my TrafficWave campaign and looked at the stats. This is what I found.

Every new subscriber opened email number 1. Then most 80 to 90 % opened 2, same on email 3, same on email 4. But hardly anyone opened email 5, 6, and so on. I thought email 5 has a bad subject lie maybe? So I went to look at the individual emails.

That is when I saw email 1-3 were about 90% value and 10% ads, but email 4 was just one big ad. And that turned off a lot of people. I removed that email and sent a Win-Back email to my audience.

The subject line was “Forgive Me, I provided no value” The body started with, “I sent you a zero value, 100 percent ads, email. I am sorry. I know you requested my emails because of what you could learn. It will not happen again.”

I then provided them a little bit more of what they originally came for. I won back many of my lost prospects and my open rates have strengthen significantly. I had abused my list and I had lost their attention. Respecting them has led to many more opens and consistent sales.

Using the tools in TrafficWave I was able to identify the problem and email only those who had stopped opening emails. Love it.

What are some of the most effective win-back emails you have sent or received? Let me know just reply to this email.

Affiliate Marketing Email Marketing

Grow Your Business With A Newsletter

Marketing with a Newsletter

Newsletter publishing helps your business grow. Whether you run a large corporation or a small home-based business as a solo-entreprenuer, publishing your own online newsletter can be a great way to grow your business.

And it’s actually a lot easier than you might think.

Some of the benefits you can expect from newsletter publishing include:

  • Improved Credibility. 
    Publishing your own online newsletter keeps your company name in front of your best customers and prospects. This sort of exposure can help build your credibility.
  • Reduced Marketing Expenses.
    The cost of online newsletter publishing is significantly lower than printing and mailing paper-based newsletters.
  • Reduce Distribution Time.
    Once the design is completed, your online newsletter can be sent out with the click of your mouse. No waiting for printing, sorting, postage, deliveries, etc…
  • Instant Feedback.
    With the speed of the Internet, you can track any feedback or responses to your online newsletter almost instantly. List segmentation tools let you know how many people opened your newsletter and how many people clicked through to your site or offer page.

How To Get Started

Steps for you to consider:

  1. Content
  2. Audience
  3. Process

Content: If you are watching your market and involved with their needs, your market should already be giving you a number of ideas on what to cover in your newsletter. A dentist might send out regular dental hygiene tips. An insurance company might send out tips on insurance policies, options, or financial investment tips. A veterinarian might send out tips on how to care for animals. A business coach might send out tips on personal development or promotion.

One good way to find ideas is to go through your emails and look through the questions your clients and prospects have asked. These emails provide great starting points and could provide ideas for several newsletters.

Decide on how often you will publish your newsletter. Weekly, bi-weekly, and monthly are typically the most preferred delivery schedules. Your market and feedback will help you decide on the best schedule for your newsletter. The key is to be consistent and keep your prospects and clients informed with relevant and timely information.

Audience: Once you’ve decided on a schedule, format, and content, the next step is to begin building your list of subscribers.

Start with your existing customers. Ask them to subscribe to your newsletter by filling out a subscription form at your web site. You can use services like the TrafficWave AutoResponder System to build and manage your subscriber lists.

You can also invite visitors to your site to subscribe by filling out the same form at your web site.

If you send out direct mail, add a note and invitation to your next mailing.

Be sure to include an invitation to subscribe on any emails you send out, articles you write, forums you belong to, etc…

Process: By using a service like, you can easily create templates for your newsletter that incorporate your logo, look like your web site, etc..

You can also track the number of times your newsletter is opened and even track the number of click-throughs to your site. This helps you get a good grasp on how well your newsletter is being received and how productive it is being for your business.

To learn more about the AutoResponder system, request our free report by filling out this form.

I would strongly suggest that your news letter is a short “Abstract” with a Read More link to your blog. This allows you to add general advertising to your newsletter and when they see an article they like, they select “Read More” and they go to your blog. This creates engagement (The comments on your blog) and target ads. You focus your ads to their choice in articles.

This increases your ad exposure without overwhelming your prospect with ads. They self-select their interests and your ads target that interest.

For example, My newsletter may have an abstract about 3 things:

  1. Questions that Lead to Engagement
  2. List Building or Social Media
  3. Market Value of QR codes

They select their area of interest and see ads targeted to that selection. Also using a blog to support your newsletter enables you to direct “past articles of interest” in your newsletter. The result, your Newsletter is full of great content but your not constantly creating tons of content.

Email Marketing

Email – Would a Short Video Help?

What if I could show you a quick overview of how other businesses are using the TrafficWave system to generate leads, follow up, and drive sales?

YouTube Video: Who? How? Why Use Email Marketing

I Just made a Sale. A good one. 

I sell Thai Food Online. I have a Facebook Group called I Love Thai Food. I have over 100,000 in that private group. With them I share Recipes. Here is one, Chicken Feet! Below is a screen shot, see my List Building form? Top Right Corner. 

Thai Food Recipe Screen Shot

With these recipes I am promoting a weekly Recipe Newsletter. I also promote 1 or 2 of my products right on the page.

Some people buy “one off” from my recipes posted on Facebook. But you know how a newsfeed works. Will they see my next recipe post? Or maybe they do not return to the group for a week or more? If they join my newsletter I am able to consistently put my products in front of them.

The sale I made today came from this newsletter and it was a Huge Order. More importantly I see orders everyday. Consistent engagement takes the “one off”, chance sale and turns it into a reveue stream. This results on a reliable income. 

No matter what your business you need to be doing email marketing to succeed and make a consistent and reliable income.

Building a Better Future Today.