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Email Marketing

Email Marketing Cost Benefit Analysis

Have you ever run an email marketing cost benefit analysis? It may help you better understand how powerful and valuable email marketing can be for your business. When looking at spending any money on a marketing campaign, it makes sense to do your research.

Let’s start by taking a look at the published ROI (Return On Investment) numbers for various digital marketing channels:

email marketing cost benefit analysis

This graphic shows us that most digital marketing channels can be profitable.
(More detailed stats available at DMA.)

When running your email marketing cost benefit analysis, the big question is: “What sort of return should I expect for my email marketing dollar?” All other aspects being the same, any business is going to prefer a $40 return on a $1 email marketing spend. This doesn’t make the other digital marketing channels a bad choice. In fact, we use a wide variety of digital marketing. Each of those channels points to our email marketing and lead generation funnels.

How do you do the cost benefit analysis for your business?

The basic idea is to calculate the value of bringing on a new sale and the value of getting repeat business from existing customers.

As an example, if you can generate $100 profit on a new sale and it costs you $100 in advertising and support to generate that new sale, you broke even on that sale. If you spent $50, you have an ROI of 100%.

If that same customer can be expected to generate repeat sales or referrals, then your ROI is even better.

When talking to new prospects about TrafficWave.net, and they see that we offer a Free 30 Day Trial, they quickly realize that any new sales means an incredibly profitable ROI. We have customers reporting an ROI on their email marketing campaigns well over 1,000%.

The key for doing your own email marketing cost benefit analysis is to calculate the profit you can expect from the average new sale. This will vary based on your business model, your profit margins, how well you upsell, whether you can expect referrals or repeat business, etc…

Then deduct the cost of your email marketing campaign with TrafficWave.net at $17.95 per month. How many sales does your business need to see in order to generate a profit from your $17.95 monthly email marketing spend?

Here is a simple example:

Joe Marketer sells a product online for $49.00.
His profit on each sale is $25.00.
After deducting $17.95 (the cost of his TrafficWave account), his profit is $7.05 on that first sale.
($25.00 – $17.95 = $7.05)

Each additional sale that month increases his profit margin as he is now clearing  $25.00 for each sale after the first sale.

If Joe makes 10 sales in the month, his profit is $232.05 ($250.00 – $17.95 = $232.05)!

(Your own results will vary based on your costs, profit margins, etc… )

When you break down the email marketing cost benefit analysis like this, it’s easy to see why so many businesses are excited about using email marketing to generate leads, follow up, and drive sales!

Email Marketing Tips

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Email Marketing

If your Business Is not Generating Cash on Demand, you’re doing something wrong.

In your business you should be able to Generate Sales whenever you decide to do so.

Build Your List
https://bit.ly/30DayLC

Depending on your business model you may do it differently.

One might send an email to their customer List about a special for their VIP customers.

Another with a popular website might make an unbeatable coupon offer.

And a Social Media Influencer might offer a special code for a specific product purchase.

One thing they all have in common is a captive Audience, a List, A Customer List, a Prospect List, a Membership List.

There it is again, the List. You need a List.

No business survives, online or offline without building a specific list of customers and prospects.

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The Online Ad Network (Learn More)

Stop Clicking Ads Just To Trade Clicks!
Run Real Advertising For YOUR Business!
Build a REAL Online. Income!

We keep our focus on providing real advertising value while showing you how to create an additional income stream in the process.

Review of the Online Ad Network:
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VA, USA

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Affiliate Marketing

Choosing an Auto Responder

Why I chose TrafficWave

George McBride
I Love TrafficWave

Why? Because I think BIG.

I did not “try it out”. I did my research and that research narrowed down my choices significantly. Here was my Criteria:

  1. Growth Potential. I planned on building a Big List over time
  2. Running multiple campaigns
  3. HTML editor easy to use and built in
  4. Personalization
  5. Customized templates
  6. Scheduled Broadcasts
  7. List Segregation
  8. Tracking of Click Throughs and Open Rates
  9. Ability to select and re-mail to subscribers whose email went unopened.

My list is currently over 5000 Subscribers. I have over 50 Campaigns running simultaneously. I mail 1000s of emails a day. I can track each and every open. I view statistics from the perspective of the email sent or from the subscriber perspective. Consequently I know what my subscribers want, and I know what emails they will open. This is a winning combination.

Now the bottom line. Which provider gives me all that at the best possible price without compromising services? TrafficWave.

Pricing Based on my current List:

  1. Trafficwave $17.95 a month
  2. Getresponse $79.00 a month (has limitations)
  3. Aweber $69.00 a month
  4. Convertkit $59.00 a month

For this data I went to each program. But check TrafficWaves price comparison page for yourself:
TrafficWave Pricing

Now I think all these services give you a free point of entry. But what would have happened if I picked the wrong one, and my list was where it is today. I would have been paying the prices above. Or I would have had to change providers – a Real Pain.

Better to just start with the right one. I chose based on where I wanted to be not where I was starting.

The easiest way to Boost your Income

You need an email list to effectively build a reliable and consistent online business.

If you are a sole affiliate marketer you need to be branding yourself so people will buy from you.

If you have an affiliate sales team you need to be training your affiliates and providing them with sales tools, email swipes, graphics, online ad training and more.

If you have a sales website where you retail your own products you need to consistently engage your customer and be building a prospect list.

Every business has a customer list and a prospect list. These are the two most valuable assets of any business. Look at TrafficWave’s Case Studies tab to find out why your business should be using TrafficWave.

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Email Marketing

Email Marketing In Bad Times

George McBride
I Love TrafficWave

Is email marketing in bad times a good idea? I think so. Let me talk about why.

During economic down turns, many companies will pull back on their marketing budgets. This means less competition with other advertisers, which leads to more opportunities for your business.

Fear also creates some of your best opportunities in marketing. If your product, service, or opportunity can help alleviate some fear or pain or loss for your readers, a down turn in the financial climate may be your golden opportunity in disguise.

email marketing in bad times

So this is a great time to dust off some of your email marketing and autoresponder letters.

Email Marketing has proven to be an inexpensive method for reaching customers. By analyzing your previous successes (and even your past failures) you can breath some new life in to your sales by effectively using email marketing in bad times.

Here are some tips you can use to boost email marketing effectiveness:

Review your past statistics including click-throughs and open rates.

If your stats show positive results, rebroadcast that offer (if it’s still relevant).

If your stats for a particular offer are weak, revamp the message by reworking the subject line, the copy, and/or the call to action. More Copy Writing Ideas!!!

Look for previously missed opportunities. Perhaps your message can be revamped to capitalize on current events.

Once you are done revamping your letters, Recycle subscribers that have previously finished receiving your autoresponder letters. That way they will be reminded without getting the exact same email.

Review your lead capture pages to see if you can improve your subscription rates.

Be sure your messages are personalized by merging contact information in to the subject lines and message body.

Review your current email marketing messages to see if they can be broken up into articles and submitted to article directories or blogs.

By periodically reviewing past performance of your email marketing campaigns, you can often spot opportunities for improvements which can lead to increased revenues.

The best part is that your only investment in this strategy is a bit of time and mental focus.

I highly recommend connecting with me on your favorite social media sites to stay updated and informed.

Find me on Facebook: http://www.thaiearner.ws/OurCommunity/

LinkedIn: https://www.linkedin.com/in/geomc57

Or Twitter: https://twitter.com/geomc57

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HOW EMAIL MARKETING CAN HELP YOU BUILD YOUR BUSINESS
FREE REPORT SHOWS YOU HOW

Request our free report to receive more details on how you can use email marketing to build your lists and grow your business. Click Here

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Email Marketing

One thing You Must Do

Do you Have a List?

There is no advice about making money online that is more valuable than what I am about to share with you.

YOU MUST BUILD AN EMAIL LIST! 

I used the word MUST on purpose. I didn’t say that you “should” build an email list. I said that you MUST build an email list and I mean it.

Every successful marketer I know considers their email list the #1 asset in their business.

I would have failed in my business if I didn’t start building an email list back in 2011. My email list has saved my business more times that I can possibly count.

There is nothing more powerful than having a group of people who know, like and trust you when it comes to what you do for a living. If people see you as an authority, then they will follow your advice. If people follow your advice, then you can be a great marketer and affiliate.

You cannot build authority between yourself and another human being in a single interaction. Building trust and showing your skills takes time. That is why you MUST have an email list. You need to be communicating with people over and over again to show that you can be trusted and that you know what you are talking about.

Imagine that you are single and at a party. You start talking to a stranger and really hit it off. This person could be “the one”. At the end of the party, you say goodbye and each go your separate ways. You never got the person’s name or their phone number. You never see or hear from them again and have no way to contact them.

Or suppose you know that you might never see them again and so that very first night, you ask them to marry you. what are the chances that they will say “Yes”? As a metter of fact, if they say “Yes” then maybe a few red flags should go up in your head. Watch out.

Why is your business any different?

You do all the work and spend your time and money to get people to visit your website (the Party) and then you don’t even have a compelling way to collect their email address? What a waste. That visitors could be a future partner or your best customer of all time. However, since you didn’t get their email, you will never know.

Or, again, suppose you “pop the question” the “want to join my business” question. Even if the person says yes, which most will not, they probably will not stick around long. 

There is only one way to build a responsive email list. You need to have a compelling offer that your ideal prospect sees as irresistible. If they give you their email address, you will give them something that they simply must have. If you have an offer that is compelling and you send enough visitors who are the right people to see the offer, then you will build your list.

Most beginning marketers try to skip these steps. They are impatient and want to go right to the sale.
Most beginning marketers just do not believe the truth, People don’t buy from strangers.

Successful marketers know that the sale comes after the relationship is built, not before. They have patience and focus on helping people before they ask for the sale.

If you have started building your List that is Great. Keep at it. Be Patient. Consistently offer value to the people on your List.

If you have not started, I have probably never said this, but

YOU MUST BUILD AN EMAIL LIST! 

Categories
Email Marketing

Why Should I Choose TrafficWave?

George McBride
Why I Use TrafficWave

It’s a fair question and I want to show you some of the Reasons I use TrafficWave:

  • Price is definitely a factor. TrafficWave makes it ridiculously easy to choose their service because it is affordable for any business. After your 30 day free trial, if YOU decide to continue using TrafficWave you will be paying about 60 cents a day. That’s $17.95 per month to build unlimited lists to start driving sales. The Price never changes. One Price all the features. You have seen other systems, Incremental increases in price and services. TrafficWave you get it all for one affordable price.
     
  • Build unlimited lists. If you are wildly successful at list building, your cost doesn’t go up. You can build prospect lists, customer lists, etc… all for just $17.95 per month.
     
  • Know exactly how your list is responding. You will be able to see how well you are reaching your list by tracking open rates and click-through rates at any time. 
  • Segmentation is of Huge Value. Unlimited Lists and Tracking allow you to build segmented lists, Tag subscribers and deliver to your prospect/customer exactly what he/she wants. This seriously increases your Revenue.
     
  • Ease of use. Whether you handle your own web design or have a web designer available, you can add subscription forms to your web site in minutes. You can launch capture pages simply or you can use TrafficWave Hosted Capture pages
     
  • Unlimited support. The TrafficWave staff is never more than a mouse click away. They are here to help you succeed and grow your business with email marketing.

Today I shared a 7 Day email course with several of my fellow TrafficWave users. They can take the course and they can use the course to build their own lists.

I want you to know that I am dedicated to helping you grow your business with email marketing. It is my personal mission to see you use these tools for years to come as you generate your own leads and become a profit pulling, cash-flow creating, sales generating machine.

Your Next Step: Go to https://www.trafficwave.net/members/geomc57 and open your free trial account today. Not ready? Go to the link and Review the Case Studies, Features and Pricing. And try it out absolutely free and see just how easy it can be to absolutely explode your sales revenues with TrafficWave AutoResponders.

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Email Marketing

How To Generate High Quality Leads

George McBride
Our Life Blood is New Prospects

High quality leads are worth learning to generate. This can set you apart from the competition in a big way. There are a few simple steps you will want to make sure you are handling to generate the best leads you possibly can. This article digs in to how you get that done.

The first step to make sure you get right is targeting your advertising so that you are reaching your target market. For example, if you are selling fishing gear, your ads would most likely do well in publications, blog, and groups targeting fishing enthusiasts. It would make nearly as much sense to spend your time and money advertising on a quilting site.

The ads you run and links you share should direct prospects to a capture page; not a registration page. One of the biggest mistakes I see in advertising is someone linking their ad directly to a registration page. Network marketers typically make the mistake of advertising a page that shows a compensation plan. Instead, make sure your ad links visitors to a page where you can capture their interest so they can fill out a form to learn more.

A high quality lead is someone who specially clicked your ad because they were interested in learning more. Then, they filled out our capture form to request more information.

This is where your next step comes in. Begin building a relationship with your leads. Show them that you understand their challenges and can provide a solution. Someone filling out your form is no guarantee they will buy from you. It is a guarantee that you now have an opportunity to build rapport and add value. The odds of this lead buying from you goes up the more they feel they know, like, and trust you.

When one of your high quality leads emails or calls you with a question, respond quickly so they know you are real and accessible. Some of my biggest deals were closed simply because was the one that followed up with the prospect. This is why I truly believe the fortune is  in the followup!

When you have your own blog or site and you consistently create new targeted content, you are taking big steps to generate high quality leads for your offer. The leads you generate a MUCH better than any leads you buy. It is absolutely worth the time to build your own list of high quality leads and take your business to the next level.

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Affiliate Marketing

How Much Can You Earn as a TrafficWave Affiliate

Earn As A TrafficWave Affiliate

If you are wondering how much you can earn as a TrafficWave Affiliate, this article is for you.

Before we go any further, it is important that you understand that this article is specifically written for those Affiliates who want to create solid profitable residual income. If you are one of those waiting for your “team leader” to give you spillover, you should not expect to realize significant income levels. If you are a builder and you understand the value of hard work and consistent effort, you will want to see what is available to you as you begin to earn as a TrafficWave Affiliate.

Your first and primary goal is, of course, to use these powerful tools to build your lists, follow up with your prospects, and drive sales for your business.

As you are using these tools to build your lists and drive sales in your primary business, you can create a campaign dedicated to showing others how to use these tools to build their lists, follow up with their prospects, and drive sales for their business.

Network marketers and Affiliate marketers can do very well with this approach. For $17.95 per month, you have access to powerful email marketing autoresponders that you can use to build your primary business and create additional income by showing your downline how to do the same thing. Customers pay no extra fees to become Affiliates.

So, have you really looked at what is available through the TrafficWave Affiliate Plan?

There are 4 ways for you to earn as a TrafficWave Affiliate and will go over them with you, now:

FIRST: Fast Track Bonuses This is a commission we pay you for bringing us a new Active referral. An Active referral is someone who has paid for their account. If they register as a Free Trial User, there is no sales volume to pay commissions on. Once they upgrade, or if they join as a paid member, the Fast Track Bonus is 100% of the sales volume. There Is No Limit To The Amount Of Money You Can Earn in Fast Track Bonuses! We have seen those who earn a Fast Track Bonus for $17.95 based on one active new sale and we have seen those who earn thousands of dollars in Fast Track Bonuses based on bringing many new active sales.

Example: Refer just 1 new active sale and receive a $17.95 Fast Track Bonus.

Refer 10 new active sales and receive $179.50 in Fast Track Bonuses.

Refer 100 new active sales and receive $1,795.00 in Fast Track Bonuses.

Refer 1,000 new active sales and received $17,950.00 in Fast Track Bonuses.

SECOND: Monthly Residual Income Each month that your referrals pay their monthly subscription of $17.95, you are paid a residual income as detailed in our Affiliate Plan page. This particular part of the plan does cap out at over $80,000 per month.

THIRD: Leadership Bonuses Zig Ziglar is quoted as saying, “You will get all you want in life, if you help enough other people get what they want.” Our Leadership Bonus rewards you for helping your referrals succeed. As you progress through the ranks, you can begin earning 25% or 50% of the Monthly Regular Commissions earned by your personally referred Affiliates. There is no limit to what you can earn in Leadership Bonuses. The more Affiliates you refer and help build, the higher your bonus can go.FOURTH: Guaranteed Traffic Sales When you refer customers to your Guaranteed Visitors URL, you earn 10% on every sale you refer. There is no limit to the amount you can earn through this system.As you can see, not only is it possible for you to earn as a TrafficWave Affiliate, but it is possible … for those willing to put in the work …. to build a considerable long-term residual income with no limits.

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Email Marketing

4 Steps To Creating Cash Flow with Email Marketing

Four Steps

I have published my free ebook: 4 Steps To Creating Cash Flow with Email Marketing and the response, so far, has been outstanding!

I created this blog post to invite discussions, questions, etc… among our readers and I look forward to hearing your feedback as you put this guide in to action for your business.

If you have not yet downloaded this free ebook, just click the link below to get started:

Click Here To Get Your Free Copy

Feel free to post your questions, comments, etc… below. I monitor this section daily and will do my best to respond to your questions quickly!

My Personal Experience / Progress, So Far:

My offer is the Ebook you downloaded and are either reading or have already read.

1) I created the ebook itself.
2) I created a capture page (a few of them, actually).
3) I created my follow up letters in a brand new Autoresponder campaign.
4) I started driving traffic to my capture pages through social media, free ad services, and paid ad services.

In the first 4 days, over 220 people have subscribed to my list. They want to know how to create cash flow with email marketing. (You may be one of them!)

This is a real-world example of how I am using these 4 steps to create cash flow in my email marketing business. I’m generating new leads and taking on new clients. You can use these steps to create results in your business, too!

Sincerely,
George McBride

PS. Due to the current economic stress I needed to earn some money quickly. I have a List in TrafficWave where I contacted the members with a great opportunity. Two months of intensive engagement resulted in:
$9976.00 in one time purchases
$874.00 in subscription, monthly recurring purchases.

List Building works.

Categories
Email Marketing

Using A Blog to Drive Free Web Site Traffic

Can a blog help drive free web site traffic?

George McBride

To start with, you need to understand that every online business needs web site traffic.

I will repeat that: Every online business needs web site traffic to succeed. Why? Like any business, online or offline, you absolutely must have customers if you want your business to grow. If you don’t have people visiting your web site or capture page, you won’t generate leads. Without leads, you won’t have sales. So, let’s talk about how to get more visitors to your offer.

When it comes to traffic, you’ve really got two categories to work in:

Free web site traffic and Paid web site traffic.

This article focuses on how you can use a blog to drive free web site traffic.

Free traffic is, like the name suggests: Free. But there is a price for “free”. What you do not spend in money, you will spend in time. Be prepared to put in some time and effort if you want to benefit from free web site traffic.

For example: If you are using a free traffic exchange, the price you are paying is the time you spend clicking and visiting other sites to earn credits. This is also true of safelists. This does not mean you shouldn’t do it. If you don’t have a budget, these are the ways you can generate traffic. Many projects start out this way. Just know that even free web site traffic has an actual price. As you grow, we recommend putting some of those profits in to paid advertising so that you increase your exposure without costing more time.

Let’s look at how blogging can be a great source for free web site traffic.

Anyone who knows me knows I’m a big fan of blog posts. (You’re reading one, now) Why am I such a big fan? When you have your own blog, you are able to take advantage of Search Engine Optimization (SEO) strategies. If you are not familiar with SEO, think of it as a method of using specific keywords to help a website or blog rank high in the top search engines, such as Google or Bing.

Operating a blog is an easy way for you to create content people WANT to read. When you post consistent (high quality) blog content using SEO keywords, traffic to your blog will increase over time. This is also a solid way to build authority, credibility, and trust.

As you continue to provide valuable content, and people continue to read your posts, you will begin to be seen as an expert or authority in your field.

General Guidelines to follow

  • Focus. Keep your subject matter on a specific topic
  • Be creative. Use headlines that entice people to read
  • Avoid long paragraphs and big words.
  • Include a specific system or formula (2 types, 7 steps…etc.)
  • Provide a call-to-action (CTA)

Be sure to include a capture form somewhere on your blog. As always, offer a lead magnet (free gift) in exchange for people’s email addresses to get more people to subscribe to your autoresponder.

Make sure you use social media share plug-ins on your blog. The more traffic your blog gets, the more social media shares you can get. Media shares can definitely improve your blog’s overall ranking on search engines.

What about blogs run by others?

When you find other blogs related to your industry, make relevant and valuable comments. Popular blogs already have a big following. Participating in the discussions can help increase your exposure to their visitors which can increase your traffic.

Follow these guidelines:

  1. Type popular industry keywords + blog into Google and find the most prominent blogs.
  2. Follow those blogs closely. Subscribe to their RSS feed and newsletter. When you notice posts are made and be one of the first to post a comment. Make sure this comment provides real value.
  3. Include a link to your relevant capture page. This can be included as a sort of signature to the comment.

NOTE: Be careful about linking back to your website. Some blog comment sections frown on this. Check the guidelines. When in doubt, ask.

For more tips on driving free web site traffic and email marketing, request our free report, below.

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