Email Marketing

Tough Realities about Real Business

Are you in a Real Business?

As a Real Business owner I read news about my industry.

Today there was a Headline that said, “E-Commerce Businesses Report Seven Years of Operating Losses

This is an Article from Thailand and is in reference to three companies.. Lazada, Shopee, and JD Central. All three are online companies they are real companies. Just look at their revenue:

Lazada – 51 Billion Thai Baht (USD $1.5 Billion)
Shopee – 21 Billion Thai Baht (USD $604 Million)
and JD Central – 12 Billion Thai Baht (USD $345 Million)

Would you keep at it after 7 years of losses?

Losses is a bad word, lets use expenditures. For all three, their Expenditures exceeded their Revenue by a combined 38.5 Billion Baht (USD $1.1 Billion). Would you do that?

These are successful and very Real Businesses.

A quote from the article: “To run an e-commerce business, companies must have a large capital reserve and be patient, as this is a long-term and intense competition” — © Copyright NNT 2022-06-09

The data showed that the number one expenditure for all three companies was “spending money to gain users.” Their greatest investment is in building their list. Is that your greatest investment of your time and money?

I have been in SFI since 2012. And I have had no losses these past 7 years. I did lose money (my expenditures exceeded my revenue) for 9 months, but since then I have made profits every month. I still have expenditures, but my revenue exceeds those expenditures. 

This is Real Business. Real Work, investment of time and money. But Real Profits.

If it takes no work, it makes no money. This article is Reality. You think you’ll just get rich quick? That is not reality, it is not “your dream”, it is a fantasy. You need to work. The number one place to invest your time and money is to Build Your List.

Build Your List – Build Rapport – Build a Real Income

Email Marketing

How To Generate High Quality Leads

George McBride
Our Life Blood is New Prospects

High quality leads are worth learning to generate. This can set you apart from the competition in a big way. There are a few simple steps you will want to make sure you are handling to generate the best leads you possibly can. This article digs in to how you get that done.

The first step to make sure you get right is targeting your advertising so that you are reaching your target market. For example, if you are selling fishing gear, your ads would most likely do well in publications, blog, and groups targeting fishing enthusiasts. It would make nearly as much sense to spend your time and money advertising on a quilting site.

The ads you run and links you share should direct prospects to a capture page; not a registration page. One of the biggest mistakes I see in advertising is someone linking their ad directly to a registration page. Network marketers typically make the mistake of advertising a page that shows a compensation plan. Instead, make sure your ad links visitors to a page where you can capture their interest so they can fill out a form to learn more.

A high quality lead is someone who specially clicked your ad because they were interested in learning more. Then, they filled out our capture form to request more information.

This is where your next step comes in. Begin building a relationship with your leads. Show them that you understand their challenges and can provide a solution. Someone filling out your form is no guarantee they will buy from you. It is a guarantee that you now have an opportunity to build rapport and add value. The odds of this lead buying from you goes up the more they feel they know, like, and trust you.

When one of your high quality leads emails or calls you with a question, respond quickly so they know you are real and accessible. Some of my biggest deals were closed simply because was the one that followed up with the prospect. This is why I truly believe the fortune is  in the followup!

When you have your own blog or site and you consistently create new targeted content, you are taking big steps to generate high quality leads for your offer. The leads you generate a MUCH better than any leads you buy. It is absolutely worth the time to build your own list of high quality leads and take your business to the next level.