Email Marketing

What is Push and Pull? Which is Best?

“I worked really hard Building a Website and I cannot get anyone to visit it. What am I doing wrong?” Asked my friend.

My response, “I visited your site, it is a great looking site. Do you have an Email Autoresponder program? I use TrafficWave (TW).”

I think he needs to do 2 things.

  1. Keep his website but add a blog. Make it one of his menu items.
  2. Build email campaigns that would educate prospects and consistently point them to the website/blog.

By adding a blog tab to your site so you can consistently provide value content. On your “Contact Us” or “About Us” page use the TW API service Zappier to add people who provide contact information into your email list in TW. Or in what ever Service you may already use.

A website is PULL meaning people have to be convinced to go visit it.

Email is PUSH meaning prospects receive consistent engagement with you because you are pushing info to them.

It is best when they work together. You push consistent content and when they want to learn more they are pulled to your website/blog.

If you use just pull (a Website) then 99% of prospects will visit it once in their life and all they will see is your home page. Don’t believe me, check your website stats.

If you use just push (Email) your emails will be too long, or all ads and prospects will delete you.

Use both, emails can be short enticing, valuable and do not even need an ad because they will see the ad on your site. The prospect gets to know and appreciate you. The prospect has an interest and goes to the website to learn more. For every ten emails the prospect visits your website 1 time, this an average of 2 to 3 times a month, not once in their life. And based on the email content you send them to different pages on your site that support the email content, thus the value of adding a blog to your website.

This results in several things.

  1. The prospect is getting to know you.
  2. You develop authority in your field.
  3. Your prospect goes to your website again and again.
  4. More pages of your website are being viewed.
  5. Sales can be contextualized (**see below).
  6. More Sales and Sign ups.
  7. And a hidden benefit is those who like your content, and use it will share it. More visitors.

**Contextualized Ads – meaning the people that visit that page for the content on that page receive ads related to their interest in that content. An example. A home page I saw has Flexxity ads right at the top. Flexxity is an audience of 11 million for people who have a service to offer.

Probably less than 10% of the people visiting the page have a service they are promoting. So 90% of the people will have no interest in Flexxity. The 10% who do, don’t know what it is and will likely ignore the ads.

Now suppose you have a list of prospects getting your email. You send out an email about the importance of building a social media audience and how it is done… (see mine). People with services to offer would be interested in this content, that is where you want your Flexxity ads.

Make sense? Your thoughts.

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