Is email marketing in bad times a good idea? I think so. Let me talk about why.
During economic down turns, many companies will pull back on their marketing budgets. This means less competition with other advertisers, which leads to more opportunities for your business.
Fear also creates some of your best opportunities in marketing. If your product, service, or opportunity can help alleviate some fear or pain or loss for your readers, a down turn in the financial climate may be your golden opportunity in disguise.
So this is a great time to dust off some of your email marketing and autoresponder letters.
Email Marketing has proven to be an inexpensive method for reaching customers. By analyzing your previous successes (and even your past failures) you can breath some new life in to your sales by effectively using email marketing in bad times.
Here are some tips you can use to boost email marketing effectiveness:
Review your past statistics including click-throughs and open rates.
If your stats show positive results, rebroadcast that offer (if it’s still relevant).
If your stats for a particular offer are weak, revamp the message by reworking the subject line, the copy, and/or the call to action. More Copy Writing Ideas!!!
Look for previously missed opportunities. Perhaps your message can be revamped to capitalize on current events.
Once you are done revamping your letters, Recycle subscribers that have previously finished receiving your autoresponder letters. That way they will be reminded without getting the exact same email.
Review your lead capture pages to see if you can improve your subscription rates.
Be sure your messages are personalized by merging contact information in to the subject lines and message body.
Review your current email marketing messages to see if they can be broken up into articles and submitted to article directories or blogs.
By periodically reviewing past performance of your email marketing campaigns, you can often spot opportunities for improvements which can lead to increased revenues.
The best part is that your only investment in this strategy is a bit of time and mental focus.
I highly recommend connecting with me on your favorite social media sites to stay updated and informed.
Find me on Facebook: http://www.thaiearner.ws/OurCommunity/
LinkedIn: https://www.linkedin.com/in/geomc57
Or Twitter: https://twitter.com/geomc57
HOW EMAIL MARKETING CAN HELP YOU BUILD YOUR BUSINESS
FREE REPORT SHOWS YOU HOW
Request our free report to receive more details on how you can use email marketing to build your lists and grow your business. Click Here
4 Comments
I enjoy you because of all your effort on this website. Gloria takes pleasure in getting into investigation and it is easy to understand why. Almost all hear all about the powerful mode you offer informative information through your web blog and as well recommend participation from some others on that issue then our own princess has been being taught a great deal. Take pleasure in the rest of the new year. Your doing a powerful job.
I simply wanted to thank you so much yet again. I am not sure what I would have sorted out without the entire strategies documented by you regarding such area. It was before a very intimidating issue in my position, nevertheless understanding your specialized fashion you treated that took me to leap for delight. Extremely happy for your service as well as pray you are aware of a great job that you are providing educating men and women by way of your webpage. I am certain you haven’t met all of us.
I want to get across my appreciation for your kindness in support of individuals who absolutely need guidance on that subject matter. Your personal commitment to getting the message across had been extraordinarily practical and has in every case empowered many people much like me to attain their aims. Your invaluable recommendations indicates a lot a person like me and somewhat more to my peers. Thank you; from everyone of us.
I wish to show some thanks to this writer just for bailing me out of this problem. After browsing through the search engines and getting solutions which are not pleasant, I figured my entire life was gone. Being alive without the approaches to the difficulties you’ve solved as a result of this review is a crucial case, and the ones which could have adversely damaged my entire career if I had not encountered your website. Your own personal ability and kindness in dealing with almost everything was invaluable. I’m not sure what I would’ve done if I hadn’t encountered such a point like this. I am able to at this point look ahead to my future. Thanks for your time so much for this skilled and sensible help. I won’t think twice to endorse your web page to anyone who desires recommendations on this area.