Is email marketing in bad times a good idea? I think so. Let me talk about why.
During economic down turns, many companies will pull back on their marketing budgets. This means less competition with other advertisers, which leads to more opportunities for your business.
Fear also creates some of your best opportunities in marketing. If your product, service, or opportunity can help alleviate some fear or pain or loss for your readers, a down turn in the financial climate may be your golden opportunity in disguise.
So this is a great time to dust off some of your email marketing and autoresponder letters.
Email Marketing has proven to be an inexpensive method for reaching customers. By analyzing your previous successes (and even your past failures) you can breath some new life in to your sales by effectively using email marketing in bad times.
Here are some tips you can use to boost email marketing effectiveness:
Review your past statistics including click-throughs and open rates.
If your stats show positive results, rebroadcast that offer (if it’s still relevant).
If your stats for a particular offer are weak, revamp the message by reworking the subject line, the copy, and/or the call to action. More Copy Writing Ideas!!!
Look for previously missed opportunities. Perhaps your message can be revamped to capitalize on current events.
Once you are done revamping your letters, Recycle subscribers that have previously finished receiving your autoresponder letters. That way they will be reminded without getting the exact same email.
Review your lead capture pages to see if you can improve your subscription rates.
Be sure your messages are personalized by merging contact information in to the subject lines and message body.
Review your current email marketing messages to see if they can be broken up into articles and submitted to article directories or blogs.
By periodically reviewing past performance of your email marketing campaigns, you can often spot opportunities for improvements which can lead to increased revenues.
The best part is that your only investment in this strategy is a bit of time and mental focus.
I highly recommend connecting with me on your favorite social media sites to stay updated and informed.
There is no advice about making money online that is more valuable than what I am about to share with you.
YOU MUST BUILD AN EMAIL LIST!
I used the word MUST on purpose. I didn’t say that you “should” build an email list. I said that you MUST build an email list and I mean it.
Every successful marketer I know considers their email list the #1 asset in their business.
I would have failed in my business if I didn’t start building an email list back in 2011. My email list has saved my business more times that I can possibly count.
There is nothing more powerful than having a group of people who know, like and trust you when it comes to what you do for a living. If people see you as an authority, then they will follow your advice. If people follow your advice, then you can be a great marketer and affiliate.
You cannot build authority between yourself and another human being in a single interaction. Building trust and showing your skills takes time. That is why you MUST have an email list. You need to be communicating with people over and over again to show that you can be trusted and that you know what you are talking about.
Imagine that you are single and at a party. You start talking to a stranger and really hit it off. This person could be “the one”. At the end of the party, you say goodbye and each go your separate ways. You never got the person’s name or their phone number. You never see or hear from them again and have no way to contact them.
Or suppose you know that you might never see them again and so that very first night, you ask them to marry you. what are the chances that they will say “Yes”? As a metter of fact, if they say “Yes” then maybe a few red flags should go up in your head. Watch out.
Why is your business any different?
You do all the work and spend your time and money to get people to visit your website (the Party) and then you don’t even have a compelling way to collect their email address? What a waste. That visitors could be a future partner or your best customer of all time. However, since you didn’t get their email, you will never know.
Or, again, suppose you “pop the question” the “want to join my business” question. Even if the person says yes, which most will not, they probably will not stick around long.
There is only one way to build a responsive email list. You need to have a compelling offer that your ideal prospect sees as irresistible. If they give you their email address, you will give them something that they simply must have. If you have an offer that is compelling and you send enough visitors who are the right people to see the offer, then you will build your list.
Most beginning marketers try to skip these steps. They are impatient and want to go right to the sale. Most beginning marketers just do not believe the truth, People don’t buy from strangers.
Successful marketers know that the sale comes after the relationship is built, not before. They have patience and focus on helping people before they ask for the sale.
If you have started building your List that is Great. Keep at it. Be Patient. Consistently offer value to the people on your List.
If you have not started, I have probably never said this, but
It’s a fair question and I want to show you some of the Reasons I use TrafficWave:
Price is definitely a factor. TrafficWave makes it ridiculously easy to choose their service because it is affordable for any business. After your 30 day free trial, if YOU decide to continue using TrafficWave you will be paying about 60 cents a day. That’s $17.95 per month to build unlimited lists to start driving sales. The Price never changes. One Price all the features. You have seen other systems, Incremental increases in price and services. TrafficWave you get it all for one affordable price.
Build unlimited lists. If you are wildly successful at list building, your cost doesn’t go up. You can build prospect lists, customer lists, etc… all for just $17.95 per month.
Know exactly how your list is responding. You will be able to see how well you are reaching your list by tracking open rates and click-through rates at any time.
Segmentation is of Huge Value. Unlimited Lists and Tracking allow you to build segmented lists, Tag subscribers and deliver to your prospect/customer exactly what he/she wants. This seriously increases your Revenue.
Ease of use. Whether you handle your own web design or have a web designer available, you can add subscription forms to your web site in minutes. You can launch capture pages simply or you can use TrafficWave Hosted Capture pages
Unlimited support. The TrafficWave staff is never more than a mouse click away. They are here to help you succeed and grow your business with email marketing.
Today I shared a 7 Day email course with several of my fellow TrafficWave users. They can take the course and they can use the course to build their own lists.
I want you to know that I am dedicated to helping you grow your business with email marketing. It is my personal mission to see you use these tools for years to come as you generate your own leads and become a profit pulling, cash-flow creating, sales generating machine.
Your Next Step: Go to https://www.trafficwave.net/members/geomc57 and open your free trial account today. Not ready? Go to the link and Review the Case Studies, Features and Pricing. And try it out absolutely free and see just how easy it can be to absolutely explode your sales revenues with TrafficWave AutoResponders.
High quality leads are worth learning to generate. This can set you apart from the competition in a big way. There are a few simple steps you will want to make sure you are handling to generate the best leads you possibly can. This article digs in to how you get that done.
The first step to make sure you get right is targeting your advertising so that you are reaching your target market. For example, if you are selling fishing gear, your ads would most likely do well in publications, blog, and groups targeting fishing enthusiasts. It would make nearly as much sense to spend your time and money advertising on a quilting site.
The ads you run and links you share should direct prospects to a capture page; not a registration page. One of the biggest mistakes I see in advertising is someone linking their ad directly to a registration page. Network marketers typically make the mistake of advertising a page that shows a compensation plan. Instead, make sure your ad links visitors to a page where you can capture their interest so they can fill out a form to learn more.
A high quality lead is someone who specially clicked your ad because they were interested in learning more. Then, they filled out our capture form to request more information.
This is where your next step comes in. Begin building a relationship with your leads. Show them that you understand their challenges and can provide a solution. Someone filling out your form is no guarantee they will buy from you. It is a guarantee that you now have an opportunity to build rapport and add value. The odds of this lead buying from you goes up the more they feel they know, like, and trust you.
When one of your high quality leads emails or calls you with a question, respond quickly so they know you are real and accessible. Some of my biggest deals were closed simply because was the one that followed up with the prospect. This is why I truly believe the fortune is in the followup!
When you have your own blog or site and you consistently create new targeted content, you are taking big steps to generate high quality leads for your offer. The leads you generate a MUCH better than any leads you buy. It is absolutely worth the time to build your own list of high quality leads and take your business to the next level.
To start with, you need to understand that every online business needs web site traffic.
I will repeat that: Every online business needs web site traffic to succeed. Why? Like any business, online or offline, you absolutely must have customers if you want your business to grow. If you don’t have people visiting your web site or capture page, you won’t generate leads. Without leads, you won’t have sales. So, let’s talk about how to get more visitors to your offer.
When it comes to traffic, you’ve really got two categories to work in:
Free web site traffic and Paid web site traffic.
This article focuses on how you can use a blog to drive free web site traffic.
Free traffic is, like the name suggests: Free. But there is a price for “free”. What you do not spend in money, you will spend in time. Be prepared to put in some time and effort if you want to benefit from free web site traffic.
For example: If you are using a free traffic exchange, the price you are paying is the time you spend clicking and visiting other sites to earn credits. This is also true of safelists. This does not mean you shouldn’t do it. If you don’t have a budget, these are the ways you can generate traffic. Many projects start out this way. Just know that even free web site traffic has an actual price. As you grow, we recommend putting some of those profits in to paid advertising so that you increase your exposure without costing more time.
Let’s look at how blogging can be a great source for free web site traffic.
Anyone who knows me knows I’m a big fan of blog posts. (You’re reading one, now) Why am I such a big fan? When you have your own blog, you are able to take advantage of Search Engine Optimization (SEO) strategies. If you are not familiar with SEO, think of it as a method of using specific keywords to help a website or blog rank high in the top search engines, such as Google or Bing.
Operating a blog is an easy way for you to create content people WANT to read. When you post consistent (high quality) blog content using SEO keywords, traffic to your blog will increase over time. This is also a solid way to build authority, credibility, and trust.
As you continue to provide valuable content, and people continue to read your posts, you will begin to be seen as an expert or authority in your field.
General Guidelines to follow
Focus. Keep your subject matter on a specific topic
Be creative. Use headlines that entice people to read
Avoid long paragraphs and big words.
Include a specific system or formula (2 types, 7 steps…etc.)
Provide a call-to-action (CTA)
Be sure to include a capture form somewhere on your blog. As always, offer a lead magnet (free gift) in exchange for people’s email addresses to get more people to subscribe to your autoresponder.
Make sure you use social media share plug-ins on your blog. The more traffic your blog gets, the more social media shares you can get. Media shares can definitely improve your blog’s overall ranking on search engines.
What about blogs run by others?
When you find other blogs related to your industry, make relevant and valuable comments. Popular blogs already have a big following. Participating in the discussions can help increase your exposure to their visitors which can increase your traffic.
Follow these guidelines:
Type popular industry keywords + blog into Google and find the most prominent blogs.
Follow those blogs closely. Subscribe to their RSS feed and newsletter. When you notice posts are made and be one of the first to post a comment. Make sure this comment provides real value.
Include a link to your relevant capture page. This can be included as a sort of signature to the comment.
NOTE: Be careful about linking back to your website. Some blog comment sections frown on this. Check the guidelines. When in doubt, ask.
For more tips on driving free web site traffic and email marketing, request our free report, below.
