Make it a Good One
Your photo is essential and must be a good one, a memorable one and a professional one. Why? Because you are branding yourself.
When you place a stream post, mail your Team, make a forum posts, and much more, all these are accompanied by your photo. Your Affiliates, friends or other business people respond to your profile picture, good or bad. When a person receives valued content from you consistently over time, then you begin to Brand yourself to that person, they begin to respond to you. I have Affiliates with whom I have built a trusted bond, and, now they no longer seriously engage in SFI, my primary business. But they still chat with me and make purchases every month through my affiliate links and my online store in TripleClicks. They are friends. They have a situation such that they can’t consistently apply themselves in SFI, but they do want to bring value back to me. They buy in TripleClicks those things they might have bought elsewhere.
As you brand yourself, and if you are viewed as a provider of valued content, affiliates respond. They scan through various posted messages and when they see your face they stop and read. They scan the forum and stop and read your posts. They look to you for help, direction and guidance and you forge mutually beneficial relationships. They trust you because they feel like they know you and they truly do, in the cyber sense.
My profile picture in SFI is the same as my picture in Twitter, LinkedIn, Webtalk, Apsense, CashJuice and gmail. In every ad exchange I am part of or any program I use that asks for a profile Picture I make sure I load it up and it is the same as my SFI Profile Picture. (here is an Example) Why? Because when a person signs up as an Affiliate I want them to recognize me immediately. When a person begins to associate my face with valued content they will engage, first as a prospect, then as an affiliate then as a vital member of the team and finally as a team leader.
Do not undervalue the importance of you profile picture both in your primary business, such as SFI, and synchronizing all your social activity around that picture. If you were an affiliate signing up who would you want to work with?
One of These People?
Or one of These People?
Who would you take more seriously? Who would you believe to be more reliable? I think we all know the answer.
With your lovely face you are building your “know, like and trust” factor. People do business with those they know, like and trust. Also, have you ever said, “I know the face, I just can’t remember the name…”? I have. And when I see the face of a friend, I respond.
If you go to LinkedIn and search on the name, “George McBride”, which I just did, you will get 73 results. At least that is what I got. How can you be sure which one is me if you are not familiar with my face. It is frustrating and it could potentially be a serious loss of business for you. People are trying to connect with you, why? Because they want to do business with you.
That smiling Face of yours is part of your brand. Use it!