sales – George McBride

Are your prospects invisible? If so how will you find them?

Or are you/your products invisible to the Buyer? If so why would they purchase?

The hardest thing for most of us is we cannot see our prospects. If we cannot see them I am sure they do not see us. You know exactly what I mean. Just ask yourself how many 100s of ads do you ignore everyday?

We are so excited. We put together our first ad copy, our first ad graphics and we throw it out there. And we wait, sure we’ll make a sale. But nothing happens our ad is invisible. You know why?

Because we did not give it to someone, we ‘threw it out there”. we think if we throw it in front of 100,000 people I am sure to make a sale. Or maybe 100,000 people ignore it. Might as well of thrown it out into the wide blue ocean, it sinks straight to the bottom never to be seen.

Instead of “throwing it out there” you need to talk with someone. You need to communicate with a person. You need to know that person and that person needs to know you. The very best thing you can do to increase sales is to increase the number of people you know, who know you and you are communicating.

As you come to know, like and trust each other, you learn how you might help this person. This person sees you as someone who might help them. and a transaction can occur.

This is why I spend so much time building my subscriber list. Through Social Media (Facebook Groups) and my email program. Through these communication channels we get to know one another.

Two Examples:
Social Media Post on Butterfly Pea Tea. I mentioned this Tea in a recipe (I do not sell it). One person checked out the benefits, shared them and asked, “Where can I buy this?” Bingo. This prospect is no longer invisible. I see him. I reply, “I know a farm locally that grows/makes this. I will see if I can get some to list in my store.” He sees me. and 3 others “watching” joined in and said, I want some too.

Email Subscriber List – I have a email course on how to market using email. One subscriber wrote me and said, “I do not have a list, but I want to build one. I just have one question, where would I find real products I can sell to that list?” Bingo. My reply SFI Affiliate Marketig. Real products from Household Cleaner to Toothpaste. From Games to Auctions. From Cooking classes to Copy Writing. SFI has whatever your prospect needs.

See your prospect and be seen by them.

Are you Advertising OR are you Trying to Make Sales?

Advertising Is Not Sales.

Elizabeth asked, “In the past I have tried selling products on TripleClicks by posting affiliate links on Facebook and Twitter but I ended up in Facebook jail. Why? What can I do to Sell Products?”

Social Media is a social platform, it can be used for advertising, not sales. What do I mean? Facebook and many other social media sites have a Sales, or they often call it Market, branch. It is where people go to shop. It requires you paying the platform.

The social stream can be used for advertising. BUT Remember that advertising does not produce sales. What does it produce? I’ll tell you, Rapport. Some call it branding.

You build a good feeling between your brand and your prospect. In our case, we are the brand. We build “know, like and trust” As they get to know us, like us and trust us they begin to see I might be able to provide a solution to their needs, wants and desires. They want to get that solution from me, not Amazon, not someone posting links on Facebook but from me because they know, like and trust me.

The best way to provide that rapport is give the prospect the opportunity to “Learn More” …. This leads them to join my email list. I have built my List to over 5000 people, and you can Learn How I did it.

My Thai Food FB Group is a classic example. I started and admin the group. I protect the group from raw blatant Sales posts. I have one member who posts this every day:
“You have tried the rest, now try the best”. then the info on their restaurant and a picture of their business.

Every day I block this post. People are in my group to learn about Thai food, not go to this guy’s restaurant. Of the 100,000 people only about 50 could even go. The rest live no where near the Restaurant. Why make everyone else see this ad? My group appreciates that. They Like that, and I am earning their trust.

How did I build a Group this size? It started with a Video I saw.

When I make a food suggestion many respond because they know, like and trust me. There is a spice mix, NamTok, that I sell on TripleClicks. A member of my group mentioned that this spice tastes good on french fries. We do not eat french fries, so we tried it on popcorn. I responded to the guys post and thanked him for the idea and shared a picture of the popcorn. Result 6 sales immediately and several more since.

I posted a rice dish with tons of herbs in it . The rice was blue and I found out it was made blue using Butterfly Pea Flowers (a tea concoction). I mention that in the post. 2 people asked about where they can get the Tea

I found a farm here that produces it and have listed it on TripleClicks in my Store. I passed it on to the Thai Food Group. And I made several sales. I am not selling on Facebook, I am a trusted source for meeting needs and solving problems.

This is how I use Social Media.