Email Marketing – Page 3

George McBride — **Our Life Blood is New Prospects**

High quality leads are worth learning to generate. This can set you apart from the competition in a big way. There are a few simple steps you will want to make sure you are handling to generate the best leads you possibly can. This article digs in to how you get that done.

The first step to make sure you get right is targeting your advertising so that you are reaching your target market. For example, if you are selling fishing gear, your ads would most likely do well in publications, blog, and groups targeting fishing enthusiasts. It would make nearly as much sense to spend your time and money advertising on a quilting site.

The ads you run and links you share should direct prospects to a capture page; not a registration page. One of the biggest mistakes I see in advertising is someone linking their ad directly to a registration page. Network marketers typically make the mistake of advertising a page that shows a compensation plan. Instead, make sure your ad links visitors to a page where you can capture their interest so they can fill out a form to learn more.

A high quality lead is someone who specially clicked your ad because they were interested in learning more. Then, they filled out our capture form to request more information.

This is where your next step comes in. Begin building a relationship with your leads. Show them that you understand their challenges and can provide a solution. Someone filling out your form is no guarantee they will buy from you. It is a guarantee that you now have an opportunity to build rapport and add value. The odds of this lead buying from you goes up the more they feel they know, like, and trust you.

When one of your high quality leads emails or calls you with a question, respond quickly so they know you are real and accessible. Some of my biggest deals were closed simply because was the one that followed up with the prospect. This is why I truly believe the fortune is in the followup!

When you have your own blog or site and you consistently create new targeted content, you are taking big steps to generate high quality leads for your offer. The leads you generate a MUCH better than any leads you buy. It is absolutely worth the time to build your own list of high quality leads and take your business to the next level.

Can a blog help drive free web site traffic?

To start with, you need to understand that every online business needs web site traffic.

I will repeat that: Every online business needs web site traffic to succeed. Why? Like any business, online or offline, you absolutely must have customers if you want your business to grow. If you don’t have people visiting your web site or capture page, you won’t generate leads. Without leads, you won’t have sales. So, let’s talk about how to get more visitors to your offer.

When it comes to traffic, you’ve really got two categories to work in:

Free web site traffic and Paid web site traffic.

This article focuses on how you can use a blog to drive free web site traffic.

Free traffic is, like the name suggests: Free. But there is a price for “free”. What you do not spend in money, you will spend in time. Be prepared to put in some time and effort if you want to benefit from free web site traffic.

For example: If you are using a free traffic exchange, the price you are paying is the time you spend clicking and visiting other sites to earn credits. This is also true of safelists. This does not mean you shouldn’t do it. If you don’t have a budget, these are the ways you can generate traffic. Many projects start out this way. Just know that even free web site traffic has an actual price. As you grow, we recommend putting some of those profits in to paid advertising so that you increase your exposure without costing more time.

Let’s look at how blogging can be a great source for free web site traffic.

Anyone who knows me knows I’m a big fan of blog posts. (You’re reading one, now) Why am I such a big fan? When you have your own blog, you are able to take advantage of Search Engine Optimization (SEO) strategies. If you are not familiar with SEO, think of it as a method of using specific keywords to help a website or blog rank high in the top search engines, such as Google or Bing.

Operating a blog is an easy way for you to create content people WANT to read. When you post consistent (high quality) blog content using SEO keywords, traffic to your blog will increase over time. This is also a solid way to build authority, credibility, and trust.

As you continue to provide valuable content, and people continue to read your posts, you will begin to be seen as an expert or authority in your field.

General Guidelines to follow

Focus. Keep your subject matter on a specific topic
Be creative. Use headlines that entice people to read
Avoid long paragraphs and big words.
Include a specific system or formula (2 types, 7 steps…etc.)
Provide a call-to-action (CTA)

Be sure to include a capture form somewhere on your blog. As always, offer a lead magnet (free gift) in exchange for people’s email addresses to get more people to subscribe to your autoresponder.

Make sure you use social media share plug-ins on your blog. The more traffic your blog gets, the more social media shares you can get. Media shares can definitely improve your blog’s overall ranking on search engines.

What about blogs run by others?

When you find other blogs related to your industry, make relevant and valuable comments. Popular blogs already have a big following. Participating in the discussions can help increase your exposure to their visitors which can increase your traffic.

Follow these guidelines:

Type popular industry keywords + blog into Google and find the most prominent blogs.
Follow those blogs closely. Subscribe to their RSS feed and newsletter. When you notice posts are made and be one of the first to post a comment. Make sure this comment provides real value.
Include a link to your relevant capture page. This can be included as a sort of signature to the comment.

NOTE: Be careful about linking back to your website. Some blog comment sections frown on this. Check the guidelines. When in doubt, ask.

For more tips on driving free web site traffic and email marketing, request our free report, below.

Email Done Right